Gain analytical expertise without tapping internal resources. Services makes it easy to engage validated, third-party professional service providers to quickly and efficiently solve your most pressing business problems.

Services

Location Strategy Services

TwoTen is a location intelligence and strategy agency at the forefront of the applied Mobile Location Data Intelligence industry.  We operate in the Intelligence layer between Placer.ai’s data and our clients’ strategy development and decision-making.  

TwoTen

TwoTen is a location intelligence and strategy agency at the forefront of Mobile Location Data Intelligence

Gain bespoke solutions to complex problems, with location intelligence services from TwoTen.

TwoTen x Placer

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Leverage the power of Placer’s best-in-class data within your analytics tools and existing workflow. Integrations offer premium Placer features and value-add partnerships that enable data to be exported out of the Placer Platform for consumption and analysis.

Integrations

Snowflake

Snowflake is a cloud-based data warehousing company that provides a platform for data storage, processing, and analysis. Its unique architecture enables users to scale and manage their data more efficiently, with a focus on performance, security, and flexibility.

Snowflake is a cloud-based data warehousing company that provides a platform for data storage, processing, and analysis.

Automatically receive Placer feed data via Snowflake's platform in SQL table form.

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Metropolitan / City Space Strategic Consulting

Visible City enables private and public sector clients to make high priority choices about where, how, when and why to be involved in various city spaces. We provide analysis in highly visual ways, with emphasis on customized interpretation and recommendations.


Visible City

Visible City enables private and public sector clients to make high priority choices about involvement in city spaces.

Visible City provides private, public and institutional clients with data insights to support decision making around key challenges in cities and metro areas.

partner visiblecity

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Multicultural Marketing Intelligence

AC&M Group is a full-service cultural marketing agency. We specialize in using cultural insights to connect brands with high-growth consumer segments such as Hispanic, African American, Gen Z, soccer fan, among others.

AC&M Group

AC&M Group is a full-service cultural marketing agency.

Broaden audience exposure with multicultural insights and connect your brand with high-growth consumer segments.

partner AC&MGroup

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Household-based consumer lifestyle segments


Overview

Learn how Experian Mosaic guides merchandising decisions


Use Case

Learn about Mosaic's consumer groups & types


Handbook

Audience

Product Guide

Enhance your analysis with expansion applications – add-on solutions and data sets seamlessly integrated into the Placer Platform. Applications include premium Placer features and third-party solutions from some of the world's leading providers. 

Applications

Mosaic is a consumer lifestyle segmentation system that provides a wide view of consumers’ characteristics and preferences. Visit to learn more.

Mosaic (Experian) Data - Placer.ai

Mosaic

Experian is a data analytics and consumer credit reporting company, operating in both the financial services and market intelligence fields. Experian is one of the largest credit-reporting agencies in the world and operates in 37 countries.

Experian

Experian unlocks the power of data to create opportunities for consumers, businesses and society

Segment consumers based on a variety of demographic and behavioral attributes

Mosaic Segments 1

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Retail Real Estate Research and Consulting

August Partners is a research and consulting firm specializing in both data procurement and interpretation. Specialties include bespoke strategies for competitive repositioning, merchandising, leasing, marketing, building property-retailer synergies, and more. 

August Partners

August Partners is a research and consulting firm specializing in both data procurement and interpretation. 

Maximize your retail real estate development, operations, and more with August Partners. 

August Partners x Placer

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Postcard Direct Mail Campaigns

DripDrop Marketing provides innovative direct mail marketing solutions best-suited for local retailers, including salons, quick lubes, fitness gyms, car washes, med spas, and more. Specialties include ultra-high gloss plastic postcards featuring break away gift cards. 

DripDrop Marketing

DripDrop Marketing provides innovative direct mail marketing solutions best-suited for local retailers.

Convert the right prospects with innovative plastic postcard campaigns from DripDrop Marketing.

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Marketing Analytics

Fitzco is a digital advertising company that offers a variety of services from strategic planning to content creation and social media. Fitzco partners with Placer to deliver in-depth analytics services, including Marketing Mix Modeling and Propensity Modeling.



Fitzco

Fitzco is a digital advertising company offering strategic planning and analytics services.

Power your marketing analytics with a custom MMM analysis and propensity model from Fitzco.

partner fitzco

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Retail Strategy Services

Retail Strategy Services (RSS) is a predictive analytics team within JLL, a leading professional services firm that specializes in real estate and investment management. 

Retail Strategy Services (RSS) is a predictive analytics team within JLL, a global corporate real estate firm. 

Leverage predictive analytics for more effective site selection, with JLL.


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Insights on neighborhoods, schools & workplaces


Inform site selection with neighborhood characteristics

Data Sources

Methodology

Neighborhood Grades provides a comprehensive assessment of the livability of any area in the US. Visit to learn more.

Neighborhood Grades (Niche) Data - Placer.ai

Neighborhood Grades

Niche is a ranking and review platform helping millions of students and families find the schools, colleges and places to live that are right for them.

Niche

Finding the right school shouldn’t be hard, we make it easy to discover and connect with the best ones for you.

Get a snapshot of the livability of any neighborhood in the US

Represents a paradigm shift in the way we apply ML and predictive algorithms to better understand how individuals, groups and even objects interact within any number of physical environments-retail being chief among them.  Spatial intelligence is the next wave in shopper marketing, and an evolution of retail analytics as we know it.

Executive Advisor to Al/ML Companies

Mike Denver

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Attitudes that influence consumers' purchases


Learn how to use geodemographic data to inform site selection

Category, segment, and index descriptions


Dictionary

Deliverables for the segmentation dataset


Data Fields

Segment consumers by lifestyle attitudes


Landscape provides a detailed division of US neighborhoods into socio-demographic segments. Visit to learn more.

Landscape (STI) Data - Placer.ai

Landscape

Synergos Technologies inc. is a market research company founded in 1992. It provides companies with innovative and confidence-boosting demographic data building blocks. STI's goal is to develop powerful software tools and data products for consumer-focused companies.

Synergos Technologies Inc. has been helping companies better understand their U.S. markets since 1993

Segment consumers based on purchasing habits, environmental factors, and demographic attributes

Landscape Segments 1

Business and employee counts in trade areas


Learn how the presence of business impacts sales activities and profits


An innovative approach to workplace estimates

Workplace sources data from the U.S. Census Bureau, the Bureau of Labor Statistics, and USPS to provide insights. Visit to learn more.

Workplace (STI) Data - Placer.ai

Workplace

Learn about the businesses, employees, and salaries in your trade areas

Workplace Map 1

Consumer spending habits and price potential


Learn how consumer spending data supports retail site selection


Discover consumer spending habits and price potential


Expenditures

Overview of the BLS consumer data collection surveys

Spending Patterns sources data from the annual Consumer Expenditure Survey of the Bureau of Labor Statistics. Visit to learn more.

Spending Patterns (STI) Data - Placer.ai

Spending Patterns

Quantify consumer spending habits across categories

SpendingPatterns Table 1

New market, location, and consumer insights


Learn how to capture real population growth and measure trade area impact


Data building block for accurately researching populations


Data Sheet

STI Advantage

PopStats offers comprehensive, robust, and accurate population data that forms a building block of demographic knowledge to support critical business decisions.

Popstats (STI) Data - Placer.ai

Popstats

Get detailed demographic data and historic and future population growth forecasts

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Identify consumer demand gaps in trade areas


Learn how to identify retail gaps and meet consumer demand


Data building block for identifying consumer demand and supply gaps


Identify consumer demand gaps in trade areas

Demand Gaps

Market Outlook analyzes data from the Consumer Expenditure Survey, Census of Retail Trade, and Economic Census. Visit to learn more.

Market Outlook (STI) Data- Placer.ai

Market Outlook

Discover areas with unmet demand for your category

MarketOutlook Map 1

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Overnight tourism demand by traveler type


Use Non-Resident Population Data to Project Demand


Non-Resident Population utilizes a wide range of data sources to provide estimates for the amount and types of travelers visiting a certain area

Non-Resident Population (AGS) - Placer.ai

Non-Resident Population

Applied Geographic Solutions (AGS) is a leading supplier of demographic and marketing databases, powering smarter market decisions. AGS was Established in 1996 in response to the decreasing number of reliable demographic data providers and has grown rapidly ever since.

Applied Geographic Solutions, Inc. (AGS) is a leading supplier of premium quality demographic and marketing databases.

Discover traveler segments and their accommodation preferences

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Household segmentation based on core demographic characteristics


Detail on Panorama's demographic segments


Segment Descriptions

Overview of Panorama's background & capabilities


Brochure

Panorama provides a division of US households into demographic segments. This application employs a neighborhood classification system based on AGS demographic data.

Panorama (AGS) Data - Placer.ai

Panorama

Segment consumers based on traditional demographic attributes

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Retail demand across categories with leakage & surpluses


Retail Potential/Gap combines data from AGS Consumer Expenditure, the Census of Retail Trade, and the Annual Retail Trade Survey. Visit to learn more.

Retail Potential/Gap (AGS) Data - Placer.ai

Retail Potential/Gap

Find areas with higher demand for your business

AGS: Retail Potential/Gap

Use healthcare demand data for facility site selection

Healthcare offers insight into hospital stays and procedures by category to help gain a better understanding of the demand for healthcare services or products in your areas of interest.

Healthcare (AGS) Data - Placer.ai

Healthcare

Estimate demand for healthcare services and products

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Environmental risk and climate conditions


Use Environmental Data to Inform Risk Mitigation


Environment provides weather-related averages like temperature and precipitation, as well as risk assessment for different natural hazards.

Environment (AGS) Data - Placer.ai

Environment

Explore climate characteristics and severe weather risks

AGS Environment

Consumer expenditures by category, annually


How Consumer Spending Data Supports Retail Site Selection


The Consumer Spending datasets consist of both the Consumer Expenditure and Retail Potential databases. The consumer expenditures cover most major household expenditures for both current and projected year, and for retail oriented expenditures, aggregated to retail store types. The Retail Gap database measures the difference between consumer expenditures on retail (Retail Potential) and brick and mortar Retail Sales. A positive number, or Leakage,” indicates that local consumers are spending their retail dollars out of the area where they live, and a negative number, or “Surplus,” indicates that the area is drawing in (and selling to) consumers that are not local. The retail gap data is available at five, four and three-digit NAICS categories. The Consumer Spending data is highly useful for demand estimation and market share analysis.

Consumer Expenditures (Projected) sources data from the Consumer Expenditure Surveys of the Bureau of Labor Statistics. Visit to learn more.

Consumer Expenditures Projected (AGS) Data - Placer.ai

Consumer Expenditures (Projected)

Assess consumer expenditure projections across categories

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Crime indices for personal, property, and overall crime


Use crime risk data to optimize product mix


CrimeRisk sources data from the FBI Uniform Crime Report databases to provide an assessment of the relative risk of 7 major crime types, against both persons and property.

CrimeRisk (AGS) Data - Placer.ai

CrimeRisk

Analyze the levels of crime risk across your trade areas

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Consumer Expenditures sources data from the Consumer Expenditure Surveys of the Bureau of Labor Statistics. Visit to learn more.

Consumer Expenditures (AGS) Data - Placer.ai

Consumer Expenditures

Assess consumer expenditures across categories

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