- PersonaLive


Analyze and engage with customer segments based on digital behavior and store visitation - PersonaLive - PersonaLive - PersonaLive - PersonaLive - PersonaLive

PersonaLive is a geosocial application that combines store visitation with digital behavior from social & web interactions to classify households into 80 segments that encapsulate behavioral and demographic traits. This application allows you to dive deep into consumers’ attributes and preferences as well as leverage those insights to create targeted digital marketing tactics.

Consumer Segmentation
Neighborhood Segmentation
Site Selection
Third-Party Datasets

Additional Resources

Marketplace App resource
Segment households across the U.S. to reveal deep behavioral insights
Marketplace App resource
Fact sheet
Social Household Segmentation
Marketplace App resource
Learn how PersonaLive segments are created
Marketplace App resource
Segments Taxonomy
A detailed description of the attributes of each PersonaLive segments