PersonaLive is a geosocial application that combines store visitation with digital behavior from social & web interactions to classify households into 80 segments that encapsulate behavioral and demographic traits.

Key Benefits

Access ready-to-use segmentation:  Businesses across industries segment their markets in order to optimize marketing, analyze potential investment opportunities, offer services that meet consumer needs, identify growth opportunities, and more.

Adapt to customers in real-time: PersonaLive helps you track the topics that are trending among your target audiences, so you can stay relevant and adapt to their interests in real time. 

Gain in-depth customer understanding: While other segmentation systems rely mostly on demographics, PersonaLive allows you to analyze households based on their demographics, physical store visitation, and digital behavior. 

• Use social media insights from Instagram, Facebook, Twitter, Foursquare, and more to discover what consumers hashtag, who they follow, and what brands influence them. 

• See the chains, business categories, and specific locations your customers visit in order to analyze brand synergies and competitors.

• Use online and ecommerce data to understand their shopping preferences.

Featured Use Cases

For marketers:

• Target with precision- Reach the right consumer segments, based on their social media, brand visitation, website interests, and real-world behavior.

• Inform your media planning- Identify the channel preferences and media consumption habits of your target customers. Learn what magazines they read, podcasts they listen to, influencers they follow, and more. 

• Optimize messaging and creative- Use social topics, brand affinity, influencers, demographics, and more to craft content, copy, and imagery that resonates with your target segments and improves conversion.

For real estate professionals:

• Land the right tenants- Identify the audiences living around a specific location and profile their behavioral propensities in order to attract best-fit tenants. 

• Inform site selection- Organize households by their retail and social behavior instead of demographics alone, in order to fit the right businesses to the right location.

• Understand co-tenancy impacts- Profile the audiences that visit specific retailers, or see which other brands your top customers follow and visit online & offline, in order to select sites that benefit from the right co-tenants.

For retailers:

• Adapt your brand to the latest trends- Keep track of the trending topics and social interests in real-time to optimize your product mix and offer the right promotions.

For civic professionals:

• Inform urban planning and public policies- Shape your budgetary plans, development projects and events strategy with up-to-date insights into residents’ interests and motivations.

This Application Includes

PersonaLive is an expansion application to the Placer subscription. Once added to your Placer subscription, you can explore PersonaLive segments in 2 ways:

1. Audience Profile dataset - See which segments are dominant in a specific location or trade area.

2. Advanced Report - Use the PersonaLive application to dive deep into the unique online and offline behaviors and attributes of each segment to enhance your consumer understanding.