Experian - Mosaic

Mosaic

Segment consumers based on a variety of demographic and behavioral attributes
Experian - Mosaic
Experian - Mosaic
Experian - Mosaic
Experian - Mosaic

Mosaic is a consumer lifestyle segmentation system that provides a wide view of consumers’ characteristics and preferences. Derived from multiple data sources such as U.S. Census, consumer surveys, retail purchase data, and mobile apps, Mosaic clusters U.S. households into detailed behavioral segments. This application empowers businesses to gain a deep understanding of their audiences and make consumer-conscious business decisions.

Tags:
Consumer Segmentation
Neighborhood Segmentation
Third-Party Datasets

Additional Resources

Marketplace App resource
Overview
Household-based consumer lifestyle segments
Marketplace App resource
Mosaic's Handbook
Learn about Mosaic's consumer groups & types
Marketplace App resource
Segments Overview
Learn about Mosaic's audience segments
Marketplace App resource
Product Guide
Summary of the Mosaic segmentation