The Migration Trends Report allows you to explore population changes at the state, county, CBSA, or Zip Code level within the U.S. Powered by location data and additional demographic data sources, this report presents the destinations to which the U.S. population migrated, the regions they left, and associated demographic factors. The Migration Trends Report reveals macro visitation trends that shape local communities and consumer demand.

Key Benefits

Explore insights using a visual and interactive report: Easily explore Migration insights as you hover over the U.S map. Filter by region, time period, and different demographic measures to refine your search.

Examine a variety of Demographic metrics: Examine additional data layers including:

• Median age

• Median home value

• Education level

• Population density

• Origin/Destination HHI - This ratio indicates whether the population migrated into a given area has originated from areas with higher or lower average household income.

Analyze migration within a state/ out of state: Analyze interstate and local population movements to better identify macro and micro migration trends.

See net migration in specific trade areas: See if the trade area population is growing or shrinking for your locations of interest.

Featured Use Cases

For real estate professionals:

• Anticipate Changes in Real Estate Demand -Evaluate how fluctuations in population movements may impact demand for different types of assets in specific regions.

• Identify Where the Next Opportunities Emerge - Highlight regional shifts in population density, household income, or median age to promote relevant development projects.

For Retailers:

• Highlight Areas for Retail Expansion- Find what regions are attracting your target audience to focus your expansion efforts in the most relevant geographies.

For Civic professionals:

• Evaluate Demographic Changes of Specific Regions- Uncover regional shifts in key demographic attributes to assess changes in demand for different goods and services.

• Demonstrate Local Business Potential- Showcase industrial, office or retail opportunities created in growing regions to attract investors and stakeholders and promote economic development.

 For Aviation and Travel businesses:

• Identify Demand for Air Services- Discover top destinations and origins to develop new markets or increase the frequency of flights and services.

 For Consumer Goods professionals:

• Increase Accuracy in Demand Planning - Optimize product distribution and inventory based on the latest migration trends to increase operational efficiency.

This Application Includes

Migration Trends is an expansion application to the Placer subscription. Adding the Migration Trends Report to your Placer subscription will include access to:

1. Advanced Report - Examine population migration trends and associated demographic factors down to the Zip Code level using an interactive U.S. map.

2. Audience Profile Dataset - Examine micro shifts in net migration for specific trade areas using the Migration Trends dataset in the Demographics report.